Feb 11 | 5 Minute Read

FOR IMMEDIATE RELEASE

Sports Franchising

Apex Leadership Co. Expands Executive Team to Fuel 2025 Growth

Houston, TX — February 11, 2025 /PRNewswire/ — Apex Leadership Co., a premier provider of leadership, fitness, and fundraising programs for schools and organizations nationwide, proudly announces the expansion of its executive team to support the company’s strategic growth initiatives for 2025 and beyond. Read the full release here.

The company has recently appointed DeNita Carani as the new Chief Operating Officer, bringing a wealth of franchise expertise as Apex’s new Chief Operating Officer, having successfully led operations for multiple national brands. Most recently, she served as brand president of Pet Wants, where she oversaw more than 160 franchise territories, driving significant increases in average unit volume, profit margins and operational efficiencies. 

In addition, the company has promoted Michael-George Jadick, its Director of Finance to Vice President of Finance and Accounting, reflecting Apex’s commitment to recognizing internal talent and fostering leadership from within. This role will be instrumental in guiding the company’s financial strategy and ensuring sustainable growth as Apex continues to expand its national footprint.

“These additions to our leadership team mark an exciting chapter for our growing brand,” said Jamie Krasnov, CEO of Apex Leadership Company. “Both individuals bring an incredible depth of expertise and their guidance will be instrumental in strengthening our franchise system to further support our franchisees in delivering exceptional experiences to schools and communities across the country.”

These strategic leadership changes underscore Apex’s dedication to innovation, operational excellence, and community impact. As the company accelerates its growth trajectory, the expanded executive team will play a key role in scaling operations, enhancing program offerings, and driving long-term success.

For more information about Apex, please visit www.apexleadershipco.com.