The Apex Franchise Leadership Team

Apex Leadership Company’s executive team is comprised of seasoned business leaders and franchise professionals. Get to know our leaders.

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Jamie Krasnov

Chief Executive Officer

Mr. Krasnov is a dedicated business leader who currently holds the position of CEO of Apex in Houston. In this role, Mr. Krasnov has been instrumental in steering the company’s strategy and execution in an effort to increase value to the Apex franchisees and Apex schools across the nation.

Before his tenure at Apex, Mr. Krasnov founded Heritage Operating Partners, a private equity firm supported by other operators concentrating on fast-growing franchisors.

Prior to Heritage, Mr. Krasnov served in various investment roles across private equity, public equity, and investment banking for a decade. He graduated with honors from the University of Texas.

Mr. Krasnov resides in Houston, where he enjoys spending time with his family and his two dogs.

Tony Nicholson

Vice President of Franchise Development

Mr. Nicholson has served as Vice President of Franchise Development at Apex since July 2023.

Prior to joining Apex, he served as Vice President of Sales for Self Esteem Brands. Mr. Nicholson spent more than 20 years with Anytime Fitness, which became Self Esteem Brands in 2021. He currently owns and operates multiple Anytime Fitness franchises, and previously served as a Director of Sales. Before joining Self Esteem Brands and Anytime Fitness, Mr. Nicholson worked in technology and software sales.

Mr. Nicholson holds a bachelor’s degree in communications and economics from the University of Minnesota and an MBA from Augsburg College.

He has been married for more than two decades, has three children, and resides in Minnesota.

Blair Burdette

Vice President of Marketing

Ms. Burdette serves as the Vice President of Marketing for Apex.

She is an experienced professional who has successfully and repeatedly led marketing efforts for new product launches, product lines, and business divisions with proven results. ​​ Ms. Burdette has more than 15 years of experience working with child-focused brands, including Graco, Carter’s, and Primrose Schools.

Ms. Burdette is a trusted leader with a track record of driving sales, consumer adoption, and brand loyalty in multiple industries at various stages of growth.