Franchisee Feature: Michael Scroope Represents Apex Leadership Co. on WRAL Morning News

Apex Leadership Co. is proud to recognize Michael Scroope, franchise owner in North Carolina, for his recent feature on WRAL Morning News on Fox 50. The segment provided an outstanding platform to highlight the mission of Apex Leadership Co., and Michael did an exceptional job representing the brand with professionalism and enthusiasm.

During the interview, Michael spoke to the core values that drive Apex programs, promoting leadership, character development, and fitness in schools. He provided practical examples of how families can integrate movement into daily routines through “fitness fun breaks” to help balance screen time and physical activity.

The segment also highlighted:

  • The structure and benefits of Apex’s daily leadership lessons
  • Creative kindness challenges designed to build a culture of respect and empathy in schools
  • A demonstration of Apex’s signature leadership bracelets, which reinforce key traits such as courage, integrity, and gratitude

Michael’s thoughtful insights and clear passion for the program helped illustrate the lasting impact Apex Leadership Co. has on students and school communities. His appearance reflects the strong leadership and community engagement we value across our national network of franchisees.

We are thrilled with the positive visibility this feature brought to the brand and commend Michael for his excellent representation of Apex Leadership Co.

To watch the full interview, click here: https://www.youtube.com/watch?v=WV6Nk6FgLNY

Apex Leadership Co. Austin Shines on Good Day Austin

Apex Leadership Co. Austin recently took the spotlight on FOX 7’s Good Day Austin, showcasing the energy, teamwork, and leadership that make Apex events so special. The feature captured the excitement at Baldwin Elementary, where students, educators, and Apex team members came together for a high-energy, character-building experience.

During the coverage, the school’s principal and the Apex team shared what makes Apex different from traditional fundraisers. Beyond raising money, Apex helps students develop leadership skills, build confidence, and create lasting memories – all while having a blast. The broadcast highlighted the electric atmosphere, from the vibrant sea of orange and blue to the fun obstacle courses that keep students engaged.

This feature was a fantastic way to showcase how Apex brings schools together, creating an experience that goes far beyond fundraising. 

Thank you to Baldwin Elementary for hosting such an incredible event, and to Good Day Austin for highlighting how Apex is changing the way schools fundraise!

Check out the full coverage here: https://www.youtube.com/watch?v=t1zvSu-kkoM

#ApexLeadershipCo #SchoolFundraising #BuildingLeaders

Kevin Lewis Shares His Apex Journey on Franchise Envy

Franchising offers a unique path to business ownership, and in a recent episode of Franchise Envy, Kevin Lewis shared why he chose Apex Leadership Co. and the success he’s found along the way.

In the episode, Kevin dives into what drew him to Apex, how the model works, and why it stands out in the world of school fundraising. He talks about the support Apex provides its franchisees, the impact on schools, and how the business creates both financial success and personal fulfillment.

If you’re curious about franchising or want an inside look at the Apex model, this episode is a must-listen.

🎧 Check it out here: https://www.youtube.com/watch?si=RILREt9XIAwhKHBL&v=LWBGMLYYXxY&feature=youtu.be

#ApexLeadershipCo #FranchiseEnvy #FranchiseSuccess #SchoolFundraising #Leadership

Exciting News!

Tune in to Midday Maryland on ABC Baltimore to see Jeremy Medlock, local Apex Leadership Co. owner, and Danielle Jorden-Ellis, PTO president, as they discuss how Apex is making a difference in local schools! 📚🏃‍♂️

Catch the full segment here: Watch Now

Don’t miss this inspiring conversation about leadership, fitness, and fundraising! #ApexLeadershipCo #MiddayMaryland #SupportingSchools

How to Market an Emerging Brand to Franchisees and Customers

We’re thrilled to share that Jamie Krasnov has been featured on Franchising.com with an insightful article:


“How to Market an Emerging Brand to Franchisees and Customers”

In this piece, Jamie dives into key strategies for building brand visibility, attracting franchisees, and engaging customers in competitive markets. It’s a must-read for anyone in the franchising space!

📖 Check out the full article here.

Join us in congratulating Jamie Krasnov, CEO of Apex Leadership Co. on this fantastic contribution to the industry! 👏🎉

FOR IMMEDIATE RELEASE

Apex Leadership Co. Expands Executive Team to Fuel 2025 Growth

Houston, TX — February 11, 2025 /PRNewswire/ — Apex Leadership Co., a premier provider of leadership, fitness, and fundraising programs for schools and organizations nationwide, proudly announces the expansion of its executive team to support the company’s strategic growth initiatives for 2025 and beyond. Read the full release here.

The company has recently appointed DeNita Carani as the new Chief Operating Officer, bringing a wealth of franchise expertise as Apex’s new Chief Operating Officer, having successfully led operations for multiple national brands. Most recently, she served as brand president of Pet Wants, where she oversaw more than 160 franchise territories, driving significant increases in average unit volume, profit margins and operational efficiencies. 

In addition, the company has promoted Michael-George Jadick, its Director of Finance to Vice President of Finance and Accounting, reflecting Apex’s commitment to recognizing internal talent and fostering leadership from within. This role will be instrumental in guiding the company’s financial strategy and ensuring sustainable growth as Apex continues to expand its national footprint.

“These additions to our leadership team mark an exciting chapter for our growing brand,” said Jamie Krasnov, CEO of Apex Leadership Company. “Both individuals bring an incredible depth of expertise and their guidance will be instrumental in strengthening our franchise system to further support our franchisees in delivering exceptional experiences to schools and communities across the country.”

These strategic leadership changes underscore Apex’s dedication to innovation, operational excellence, and community impact. As the company accelerates its growth trajectory, the expanded executive team will play a key role in scaling operations, enhancing program offerings, and driving long-term success.

For more information about Apex, please visit www.apexleadershipco.com.

Big News Alert!

We’re thrilled to celebrate our amazing franchisee, Kim Fried, who is featured in not just one, but TWO incredible articles in the latest issue of Multi-Unit Franchisee Magazine! 📰✨

This is a true testament to Kim’s hard work, dedication, and leadership in the franchise community. 💪👏

📖 Be sure to check out the magazine and dive into these articles showcasing Kim’s journey and success! 🌟

Way to go, Kim! 🚀🎊

You can find the full digital version of the magazine here:

*The profile story appears on pgs. 40-45

*The area managers story appears on pgs. 82-86

Press Release Announcement

Apex Leadership Company Caps 2024 with Record-Breaking Growth and Fundraising Success 

Houston, TX – January 7, 2025 – Apex Leadership Company, a premier provider of school fundraising and leadership programs, proudly announces a record-breaking year in 2024. With unparalleled growth and community impact, Apex Leadership Co. has solidified its position as a national leader in school-based fundraising and youth development. 🌟

🔹 Highlights of 2024 Success:

  • 🎉 Unprecedented Fundraising Milestone: Apex Leadership Co. raised over $70 million for schools and organizations nationwide, marking a 15% growth in 2024.
  • 🔧 Innovative Program Launches: Apex introduced its groundbreaking digital fundraising platform, enhancing donor engagement and simplifying participation for families and communities. 📲
  • 🏢 Franchise Growth: Apex welcomed 10 new franchise owners in 2024, expanding its footprint into additional markets and reinforcing its mission to support schools locally and nationally. 🌍

“2024 was a transformative year for Apex Leadership Co. Our team, franchise owners, and school partners worked tirelessly to achieve extraordinary results,” said CEO Jamie Krasnov “Together, we’ve created a lasting impact on education and youth development, and we’re excited for what’s to come in 2025.” 🙌

Apex’s unique approach combines leadership, fitness, and fundraising, providing schools with a turnkey solution that builds character, fosters teamwork, and raises critical funds for educational needs. Through its programs, Apex remains committed to making a difference in the lives of students, educators, and communities. 🎓💚

About Apex Leadership Co.: Founded in 2011, Apex Leadership Co. is a national leader in school fundraising and youth leadership programs. With a mission to inspire kids to lead active and empowered lives, Apex has partnered with thousands of schools and raised millions for essential educational resources. The company’s innovative model combines leadership development with fun, fitness-based events to create meaningful and sustainable outcomes for schools and students. 🚀

You can read the full article on these platforms: 

PR Newswire

https://www.prnewswire.com/news-releases/apex-leadership-company-caps-2024-with-record-breaking-growth-and-fundraising-success-302343147.html?tc=eml_cleartime

Yahoo Finance 

https://finance.yahoo.com/news/apex-leadership-company-caps-2024-145700033.html

New Episode Alert: Eye on Franchising Podcast

Join us for an inspiring conversation between Jamie Krasnov, CEO of Apex Leadership Co. and Lance Graulich, CFC of Eye On Franchising Podcast as Jamie shares his incredible journey from private equity to leading one of the most impactful school fundraising businesses in the country.

📚 In this episode, Jamie dives into:

  • The Apex Advantage: How Apex supports schools with innovative fundraising programs.
  • Empowering Franchisees: The tools, training, and support that set entrepreneurs up for success.
  • Sustainable Profits: A proven model that delivers financial growth and community impact.
  • The Bigger Picture: Apex’s mission to create meaningful opportunities, foster entrepreneurial success, and give back to the communities it serves.

🔗 Don’t miss this compelling story!

🎙️ Listen to the podcast here: https://podcasts.apple.com/us/podcast/why-this-33-year-old-left-private-equity-and-turned/id1587910359?i=1000677893642

📺 Prefer watching? Check it out on YouTube: Why This 33 Year Old Left Private Equity And Turned To A School Funding Business

Discover how Apex is transforming lives—one fundraiser, one franchise, one school at a time! 🌟

Exciting News!

We are thrilled to announce that Kim Freid has been featured in ValiantCEO’s esteemed interview series, “Breaking Barriers: Redefining Success in Modern Entrepreneurship.” In this inspiring conversation, Kim delves into her entrepreneurial journey, sharing valuable insights into the innovative leadership skills and strategies she brings to Apex Leadership Co.

This feature showcases Kim’s dedication to fostering a positive impact within schools and communities, highlighting her commitment to building successful, purpose-driven ventures. Join us in celebrating Kim’s achievements and read her story for a deep dive into her unique approach to leadership and success!

📖 Read the full interview and be inspired! https://valiantceo.com/kim-freid-apex-leadership-company/