Category: News

Media Contact: Camille Douglas, Fishman Public Relations, cdouglas@fishmanpr.com or (248) 841-0937 

FOR IMMEDIATE RELEASE 

Insights From 500 Educators Nationwide: Unveiling Today’s Top 5 Student Challenges  

Character-Building and Fundraising Franchise Apex Leadership Rolls Out Curriculum to Cultivate Students’ Success 

HOUSTON, Texas (April 3^rd, 2024) – A nationwide survey of hundreds of teachers and school administrators shows that social media influence, behavioral outbursts, emotional uncertainties, lack of motivation and parental oversight are among the top challenges for students in the classroom today. In an effort to address these classroom issues, Apex Leadership Company, a child enrichment and fundraising franchise, is rolling out a tailored curriculum starting this July to target these issues and introduce character-building lessons to thousands of participating schools – aiming to inspire, encourage and motivate students to emerge as leaders of tomorrow.  

The Top 5 Concerns from Teachers Include:   

1. Social Media Influence: Teachers and administrators expressed concerns about the impact of social media on students, including issues such as cyberbullying, unrealistic standards, and the constant need for validation. This influence was observed to contribute to a lack of self-confidence and a distorted sense of self-worth among students. 

2. Behavioral Outbursts: The survey highlighted behavioral challenges as a significant concern in today’s classrooms, including instances of disrespectful behavior, impulsivity, lack of self-control, and difficulty in maintaining attention and focus during lessons. 

3. Emotional Uncertainties: Students face difficulties in managing their emotions, regulating them, and dealing with anxiety.  

4. Lack of Motivation: Many educators expressed concerns about students’ lack of motivation, tendency towards instant gratification, and reluctance to tackle difficult tasks.  

5. Parental Oversight: Challenges stemming from unstable home lives, lack of parental involvement, and the absence of foundational skills and values being taught at home were cited as significant factors impacting students’ academic and personal growth. 

In response to these challenges, Apex has curated a comprehensive theme comprised of six unique leadership and character-building lessons tailored to address the survey’s top concerns. The theme, called “Future Leaders” will be taught to students by Apex’s seasoned team members in thousands of schools participating in the brand’s two-week fundraising program.  

“At Apex, we are dedicated to address the current challenges schools are encountering by equipping students with positive habits and qualities through our dynamic ‘Future Leaders’ curriculum,” said Oscar Espinoza, Director of Operations at Apex Leadership Company. “We’re excited to roll out impactful lessons for the next academic year and really inspire students to become compassionate and resilient leaders within their communities.”  

“Future Leaders” is centered on providing students with these six essential habits to strengthen their leadership skills:   

1. Future Leaders are Grateful: Encouraging students to recognize and appreciate all the little things in their lives, fostering a positive mindset. 

2. Future Leaders Show Respect: Teaching students the importance of respecting themselves and others around them, cultivating healthy relationships and communities. 

3. Future Leaders Practice Kindness: Promoting students to perform acts of kindness, without expecting anything in return, in hopes of spreading positivity and compassion. 

4. Future Leaders Do What’s Right: Challenging students to be honest and make the correct decisions in difficult situations. 

5. Future Leaders Stick with It: Equipping students with resilience and determination to overcome challenging obstacles. 

6. Future Leaders Start Today: Encouraging students to not delay and begin practicing proactively these essential habits today.  

​​​​​For more information about Apex and its mission to build future leaders of tomorrow, please visit https://franchise.apexleadershipco.com/ 

About Apex Leadership Company 

Apex Leadership Company is a fundraising franchise in more than 33 states across the country, with a suite of product offerings that service elementary and middle schools as well as club and sports teams. Apex combines the elements of fun and exercise into one-of-a-kind youth fundraising programs. Since its inception, the Apex brand has served close to 6,000 schools — including 5 million students — and raised $165 million dollars (net) for schools nationwide with its events that began with the Apex Fun Run and have evolved to include Apex Virtual, Glow Run, Remix, Obstacle Course, Color Battle and Anython. For more information, please visit www.apexleadershipco.com. 

Media Contact: Camille Douglas, Fishman Public Relations, cdouglas@fishmanpr.com or (248) 841-0938

FOR IMMEDIATE RELEASE 

Demand for Business Results in Franchise Surge, New Market Expansion and Record-Breaking Fundraising 

HOUSTON, Texas (November 30, 2023) – Apex Leadership Company, a dynamic child enrichment franchise pouring millions of dollars into elementary and middle schools each year, is poised to continue its dominance as the nation’s leader in school fundraising due to its refreshed growth strategy. The company has doubled the size of its leadership team, attracted a world-class board of investors and ramped up both fundraising efforts and franchise growth in the past two years after being acquired by CEO Jamie Krasnov, who spent the last decade in private equity before buying the tech-focused fundraising franchise. 

Since purchasing the brand in 2021, Krasnov has been working tirelessly to expand Apex Leadership, the current leader in the K-8 event fundraising space, with the goal of raising more money for schools across the nation with engaging fundraising events that motivate kids, teach leadership lessons and inspire fitness. Compared to traditional school fundraisers, Apex’s programs produce two times the fundraising results. 

Key recent company milestones include:  

• New Executive Hires: Apex named Blair Burdette as Vice President of Marketing. Burdette has led marketing efforts across multiple industries, including franchised childcare, and holds an impressive record for driving sales and increasing brand loyalty. The company also appointed Tony Nicholson as Vice President of Franchise Development. With nearly two decades in franchise development, Nicholson previously worked for Self Esteem Brands, LLC where he facilitated the openings of hundreds of franchises, a success he plans to replicate with Apex.  
• Unprecedented Fundraising Growth: The brand has experienced 200 percent revenue growth since 2021. In 2023 alone, Apex hosted more than 1,700 events, an impressive surge from the 1,400 events held the prior year. 
• Expanded Presence in New Markets: Apex Leadership is expanding its presence in new markets across the country. Recent openings in Portland, OR; Seattle, WA; Barrington, IL; Montgomery County, MD; and two locations each in St. Louis, MO, and Phoenix, AZ show the demand for the programs nationwide. 

“It’s been remarkable to reflect on the journey we as a brand have undergone over these past two years to get to the point where we are today, which is propelling Apex Leadership forward at an astonishing rate,” said Krasnov. “These achievements are a testament to the hard work of our franchisees, athletes and executive team who are all passionate to bring back funds into schools. We’re ready to head into the new year and expand our service into more communities and help empower a greater number of students nationwide.” 

Apex Leadership Company is the current leader in K-8 event fundraising space, hosting more than 1,500 events annually and raising more than $60 million for schools a year. The brand combines fitness, fundraising and leadership into a powerful, turnkey event for schools to raise a significant amount of funds and instill students with meaningful character development lessons. With over a decade as a leader in the fundraising industry, Apex currently serves 122 and growing territories across 33 states. 

To learn more about franchising with Apex, please visit https://franchise.apexleadershipco.com/. 

About Apex Leadership Company

Apex Leadership Company is a fundraising franchise in more than 33 states across the country, with a suite of product offerings that service elementary and middle schools as well as club and sports teams. Apex combines the elements of fun and exercise into one-of-a-kind youth fundraising programs. Since its inception, the Apex brand has served close to 6,000 schools — including 5 million students — and raised $165 million dollars (net) for schools nationwide with its events that began with the Apex Fun Run and have evolved to include Apex Virtual, Glow Run, Remix, Apex Games, Color Games and Anython. For more information, please visit www.apexleadershipco.com.

New Business Owners Propel Apex into More Schools with Innovative Fundraising Model

Media Contact: Taylor Saltijeral, Fishman Public Relations, tsaltijeral@fishmanpr.com or (248) 841-0938

HOUSTON, Texas (March 19, 2023) – Apex Leadership Company,  a premier child enrichment and fundraising franchise, is strategically expanding into new territories across the United States, marked by the signing of new franchise agreements in Illinois, South Carolina, New Jersey, New York, and California. This notable expansion highlights the growing demand for Apex’s innovative approach to school fundraising, which integrates fitness, fundraising, and leadership into comprehensive programs that pours millions of dollars into schools nationwide.

A closer look at Apex Leadership Company’s newest markets and the franchisees that will be serving schools by Fall 2024:

• O’Fallon, IL – Tonya Meyer is transitioning from a 20-year career in corporate accounting and human resources to focus on her passion for community and education. Her dedication to accessible and enriching education aligns perfectly with the franchise’s mission. 
• Rock Hill, SC – David Harrisis bringing more than 25 years of experience in the IT sector to the brand. He has signed an agreement to open in Rock Hill. His collaboration with Apex is driven by his aspiration to affect positive community change through leadership and service. 
• North Plainfield, NJ – Derrick and Nyja Canadablend Derrick’s event marketing background and former professional basketball career as a Harlem Globetrotter with Nyja’s community involvement and entrepreneurial spirit. The Canadas’ journey with Apex signifies a commitment to family, community, and business, set to inspire leadership and engagement in New Jersey. 
• Brooklyn, NY – Victor Humphrey will leverage his extensive human resources background in his new role with Apex. Humphrey’s rich experience positions will aid him in advancing Apex’s mission to positively impact educational and community outcomes.
• San Francisco, CA – Pamela Resser will continue on her entrepreneurial journey with Apex, building on a solid business acumen and a passion for mission-driven endeavors. Resser’s venture with Apex promises to bring enhanced benefits to children and communities in the Bay Area, reinforcing her commitment to enriching lives.

Franchisees Derrick and Nyja Canada shared their enthusiasm for joining the Apex family, stating, “Growing up in families deeply rooted in education, giving back to our community has always been a priority for us. Now, as our kids are growing up, we’re more committed than ever to making a difference in our community. When we stumbled upon Apex, it felt like fate. The values of leadership, community, and empowerment resonated deeply with us. We’re beyond excited to bring this innovative approach to the North Plainfield community and show our kids firsthand the impact of teamwork, leadership, and giving back. It’s not just about fundraising; it’s about shaping the future generation. We can’t wait to see the positive ripples spread throughout our community and beyond.”

These strategic partnerships are set to broaden Apex Leadership Company’s footprint in the K-8 event fundraising space, attracting a group of experienced and passionate entrepreneurs, Apex reinforces its position as a frontrunner in merging fitness, fundraising, and leadership to serve schools and communities nationwide.

“We are thrilled to see such strong demand for our franchise model as we enter these vibrant communities,” said Jamie Krasnov, CEO of Apex Leadership Company. “Each new market represents an opportunity to empower schools, children, and communities through our innovative fundraising programs. We look forward to making a positive impact and fostering leadership and growth in these areas.”

For further information on Apex Leadership Company and its franchising opportunities, please visit https://franchise.apexleadershipco.com/. 

About Apex Leadership Company

Apex Leadership Company is a fundraising franchise in more than 33 states across the country, with a suite of product offerings that service elementary and middle schools as well as club and sports teams. Apex combines the elements of fun and exercise into one-of-a-kind youth fundraising programs. Since its inception, the Apex brand has served close to 6,000 schools — including 5 million students — and raised $165 million dollars (net) for schools nationwide with its events that began with the Apex Fun Run and have evolved to include Apex Virtual, Glow Run, Remix, Apex Games, Color Games, and Anython. For more information, please visit www.apexleadershipco.com.